Introduction
Indore Hostel, a brand owned and operated by Prepu Technologies Private Limited (“we”, “us”, “our”, “the Company”), operates the website indorehostel.com. This Privacy Policy explains how we collect, use, and protect your data when you visit and browse our website.
By using our website, you consent to the practices described in this policy. This policy complies with the Information Technology Act, 2000, the IT (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and the Digital Personal Data Protection Act, 2023 (DPDPA) of India.
1. Information We Collect
1.1 Information Collected Automatically via Cookies & Tracking
When you browse our website, we automatically collect anonymized, non-personal data through cookies and tracking technologies:
| Data Category | Examples | Technology Used |
|---|---|---|
| Device Data | IP address, browser type, operating system, device type, screen resolution | Server logs, cookies |
| Usage Data | Pages visited, time spent, referral source, click patterns, CTA button clicks (Call/WhatsApp) | Google Analytics 4 (GA4), Google Tag Manager (GTM) |
| Location Data | Approximate city/region (derived from IP address) | Analytics cookies |
| Advertising Data | Ad click identifiers, conversion tracking, audience segments, remarketing lists | Google Ads cookies, Meta Pixel |
1.2 Information from Third Parties
Our advertising partners (Google, Meta) may combine data collected from our website with data from other websites you visit to create audience segments for advertising purposes.
2. How We Use Your Data
Data collected through cookies and tracking technologies on our website is used for:
- Website Analytics: Understanding how visitors use our website, which pages are popular, and identifying areas for improvement using Google Analytics 4.
- Advertising & Remarketing: Delivering personalized advertisements about Indore Hostel properties on Google Search, Google Display Network, Facebook, Instagram, and other advertising platforms.
- Audience Building: Creating lookalike audiences, custom audiences, and segmented marketing lists for targeted advertising campaigns.
- Conversion Tracking: Measuring the effectiveness of our advertising campaigns by tracking actions like Call button clicks and WhatsApp button clicks.
- Retargeting: Showing relevant ads to visitors who have previously browsed our website as they visit other websites and social media platforms.
- Associate Marketing: Sharing anonymized or pseudonymized tracking data with our trusted marketing associates and advertising partners for promotional purposes related to student accommodation services.
3. Legal Basis for Processing
Under the DPDPA 2023 and applicable Indian law, we process your website data based on:
- Consent: By continuing to browse our website, you consent to the use of cookies and tracking technologies as described in this policy and our Cookie Policy.
- Legitimate Interest: For website analytics, performance monitoring, and service improvement.
4. Data Sharing
We do not collect or sell personal data through the website. However, anonymized tracking data collected via cookies may be shared with:
| Recipient | Purpose | Data Shared |
|---|---|---|
| Google (Analytics, Ads, Tag Manager) | Website analytics, search & display advertising | Anonymized usage data, cookies, ad click identifiers |
| Meta (Facebook, Instagram) | Social media advertising, retargeting | Anonymized pixel data, audience segments |
| Marketing Associates & Partners | Joint marketing campaigns, promotional activities | Anonymized/pseudonymized audience data, campaign performance metrics |
5. Cookies & Tracking Technologies
Our website uses cookies and similar tracking technologies. For a detailed breakdown of all cookies, their purposes, and how to manage them, please see our Cookie Policy.
In summary, we use:
- Essential Cookies: Required for basic website functionality.
- Analytics Cookies (GA4): To understand website usage patterns and improve user experience.
- Marketing Cookies (Google Ads, Meta Pixel): For advertising, retargeting, and campaign measurement.
You can manage your cookie preferences through your browser settings or by using the opt-out links provided in our Cookie Policy.
6. Data Security
We implement appropriate technical measures to protect the data collected through our website, including:
- SSL/TLS encryption for all website communications (HTTPS).
- Secure hosting on Vercel with industry-standard protections.
- Regular review of our tracking and analytics configurations.
7. Data Retention
| Data Type | Retention Period |
|---|---|
| Google Analytics data | 14 months (GA4 default setting) |
| Google Ads conversion data | 90 days |
| Meta Pixel data | 180 days |
| Essential cookies | Session-based (deleted when browser closes) |
8. Your Rights
Under the DPDPA 2023 and applicable Indian law, you have the right to:
- Opt Out of Tracking: Disable cookies through your browser settings or use opt-out tools listed in our Cookie Policy.
- Access Information: Request information about what anonymized data we collect through cookies.
- Withdraw Consent: Stop cookie-based tracking at any time by adjusting your browser settings.
- Grievance Redressal: Lodge a complaint about data handling practices.
To exercise any of these rights, contact us at info@indorehostel.com or call +91-9211531008.
9. Third-Party Links
Our website may contain links to external websites (coaching institutes, map services, social media platforms). When you click our Call or WhatsApp buttons, you leave our website and interact with your phone dialer or WhatsApp app respectively. We are not responsible for the privacy practices of these third-party services.
10. Changes to This Policy
We may update this Privacy Policy periodically. The updated policy will be posted on this page with a revised “Last updated” date. We encourage you to review this page regularly.
11. Grievance Officer
In accordance with the Information Technology Act, 2000 and DPDPA 2023:
Prepu Technologies Private Limited (Indore Hostel)
Palasia, Indore, Madhya Pradesh 452001, India
Email: info@indorehostel.com
Phone: +91-9211531008
Grievances will be acknowledged within 48 hours and resolved within 30 days.
12. Contact Us
For any questions about this Privacy Policy:
- Company: Prepu Technologies Private Limited
- Email: info@indorehostel.com
- Phone: +91-9211531008
- WhatsApp: +91-9211531008
- Address: Palasia, Indore, Madhya Pradesh 452001, India