Introduction
This Cookie Policy explains how Prepu Technologies Private Limited (“Indore Hostel”, “we”, “us”) uses cookies and similar tracking technologies on indorehostel.com. By continuing to use our website, you consent to the use of cookies as described in this policy.
1. What Are Cookies?
Cookies are small text files placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work efficiently, provide a better user experience, and give website owners useful information about how their site is being used.
Similar technologies include web beacons (pixel tags), local storage, and device fingerprinting, which serve similar purposes and are governed by this policy.
2. Types of Cookies We Use
2.1 Essential Cookies
| Cookie | Purpose | Duration |
|---|---|---|
| Session ID | Maintains your browsing session as you navigate pages | Session (deleted when you close browser) |
| Security tokens | Prevents cross-site request forgery (CSRF) attacks | Session |
| Cookie consent | Remembers your cookie preferences | 1 year |
These cookies are strictly necessary for the website to function. They cannot be disabled.
2.2 Analytics Cookies
| Cookie / Technology | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics 4 | Distinguishes unique users, tracks sessions, page views, and user behavior | 2 years |
| _ga_* | Google Analytics 4 | Maintains session state and tracks engagement metrics | 2 years |
| _gid | Google Analytics 4 | Distinguishes users for 24-hour tracking | 24 hours |
| _gat | Google Analytics 4 | Throttles request rate to limit data collection | 1 minute |
These cookies help us understand how visitors interact with our website, which pages are most popular, and where users encounter issues.
2.3 Marketing & Advertising Cookies
| Cookie / Technology | Provider | Purpose | Duration |
|---|---|---|---|
| _gcl_au | Google Ads | Stores conversion information for Google Ads campaigns | 90 days |
| Google Ads Remarketing | Enables remarketing ads across Google Display Network and Search | 540 days | |
| _fbp | Meta (Facebook) | Tracks visits across websites for Meta advertising | 90 days |
| _fbc | Meta (Facebook) | Stores click identifier from Meta ads | 90 days |
| Meta Pixel | Meta | Tracks conversions, builds audiences, and enables retargeting on Facebook and Instagram | 180 days |
| fr | Meta (Facebook) | Delivers targeted advertisements and measures ad effectiveness | 90 days |
These cookies are used to deliver personalized advertisements, measure campaign effectiveness, build audience segments for targeted advertising, and enable retargeting across platforms.
2.4 Functional Cookies
| Cookie | Purpose | Duration |
|---|---|---|
| Language preference | Remembers your language selection (English/Hindi) | 1 year |
| Chat widget state | Remembers WhatsApp widget interaction state | Session |
| UTM parameters | Tracks which marketing campaign brought you to the site | Session |
3. Third-Party Cookies & Tracking
Our website uses services from the following third parties that may set their own cookies:
- Google Analytics 4 (GA4): Web analytics service by Google LLC. Google Privacy Policy
- Google Tag Manager (GTM): Tag management system. Google Privacy Policy
- Google Ads: Advertising platform. Google Privacy Policy
- Meta Pixel (Facebook/Instagram): Advertising and analytics tool. Meta Privacy Policy
4. How We Use Cookie Data for Marketing
Data collected through cookies and tracking technologies may be used to:
- Serve personalized advertisements about Indore Hostel properties on Google, Facebook, Instagram, and partner websites.
- Create lookalike and custom audiences for advertising campaigns.
- Retarget visitors who have shown interest in specific properties or room types.
- Measure and optimize the effectiveness of our marketing campaigns.
- Share anonymized or pseudonymized data with our marketing associates, advertising partners, and affiliated businesses for promotional activities.
- Conduct cross-platform tracking to understand the full customer journey from ad click to inquiry.
5. Managing Your Cookie Preferences
5.1 Browser Settings
You can control and manage cookies through your browser settings. Most browsers allow you to view and delete existing cookies, block all cookies or only third-party cookies, set preferences for specific websites, and receive notifications when cookies are set.
5.2 Opt-Out Links
You can opt out of specific tracking services:
- Google Analytics: Install the Google Analytics Opt-out Browser Add-on
- Google Ads Personalization: Visit Google Ad Settings
- Meta/Facebook: Visit Facebook Ad Preferences
- General Opt-Out: Visit Digital Advertising Alliance Opt-Out
6. Data Sharing with Associates
Cookie data and tracking information may be shared with our trusted marketing associates and business partners, including coaching institutes, property listing platforms, and student service providers, for the purpose of delivering relevant marketing communications about student accommodation and related services. All data sharing is conducted in compliance with applicable Indian data protection laws.
7. Changes to This Policy
We may update this Cookie Policy periodically to reflect changes in our practices or technology. Any updates will be posted on this page with a revised “Last updated” date.
8. Contact Us
For questions about our use of cookies:
- Email: info@indorehostel.com
- Phone: +91-9211531008
- Address: Prepu Technologies Pvt. Ltd., Palasia, Indore, Madhya Pradesh 452001, India